Tagged: convergence

convergent aligned targeting

Think of the unemployed workers during depression who crowded against the gates to the docks and at factories, and being chosen for the day. It’s a bit like that, but more proactive. What if the hub was a space where clients came, engaged over a period of time, and left with the team assembled to achieve a specific objective, traditionally understood as a project? That is, the client leaves with the contract for a first iteration from people who assemble uniquely at that time. That is, there was no company to start with and participants self-organise to converge and align towards a specific target.

Which means we are breaking down the notion of a company. The way to enable this space is to have certain enabling “mechanics” or “articulations” which facilitate the quick alignment of individuals to put forward a proposal, or indeed create a prototype. An action cycle does this (action cycle transform), which is conducted at the boundary of a traditional company. A purely networked version of this is what we are talking about here, with only self-selecting diagonal players crystalising around a single player’s intention. What are the “ligaments”, or “weak attractive forces”, that enable this kind of social manifestation, specifically a client being happy with the team assembled to create the prototype?

  • high degree of opportunistic mindset of participants: open-mindedness
  • contracted to be “open” for 30% of their time, devoting 70% of their time to their own projects
  • open meetings where clients are invited, and they co-create with the available hub members to scope a gem


The objective of the hub is that it is primarily a social space where business is conducted at a deeper level than we are accustomed to in a market. Markets are loud as participants compete to attract attention to themselves, creating a pulling-apart or taking energy. The articulations provided by the members of the hub (financial protocols, social ligaments, physical mechanisms, mindful practices) enable a high-trust framework, where  people pull together, the energy being informed by generosity and giving, evolving a truly collaborative space.

social business hubs

eco^2 is a real world network. Virtual tools to track financial relationships, or to assist in large scale projects are outlined below. What is important, however, is the primacy of in-person engagement. Which means, we must be concerned about where and when and how we meet.
Office space has persisted beyond their sell-by-date. Co-working spaces have emerged, but  they tend to variations of hot-desking, with genuine social collaboration declining to economic imperatives, cheapness.
Listening to the heart of social business, where should we find the best location? Hospitality industry. It is no surprise that social media found a foothold in cafes, so why not extend this to restaurants and hotels? And not just as passive hosts, but as active elements in the business ecology. Those responsible for producing the best co-creative environments deserve a share of the return.