I tried to create a financial projection like you’d find in a business plan, expected revenue, for the ecosquared entity last year, based on a starting fund of £30,000. Silly thing to do since the entity is not a business, however I’ve gone back and stuck in a column called health. It may be a useful thought-experiment. ‘Health’ indicates how many week’s ahead the entity would live without growth and simply honouring MTTP contracts. That is, if no more people were invited, how long would the MTTP contracts be honoured (and this is without considering any money attracted to the value co-produced). Ignore all the other numbers, just the coloured columns have meaning, and the addition left hand ‘health’ column.
steve jobs and apple’s responsiveness
The initial boundary of engagement is very important indeed. If someone is personally invited to attend, it is advised that they go through the following procedure. The objective is that they leave with a greater understanding of where they are in terms of business practice, build some network relationships, clarify what they offer and their aims, and perhaps have actually demonstrated their skills. For the entity, which consists of the other people who are currently there, it is about accessing the resources of that new individual as quickly as possible, their skills, awareness, assets, get them connected and useful, producing value.
It is essential to realise that the filter is a direct confrontation of internal value and external institutional thinking and practice. Money might be the primary motivation that attracts people to the economic entity, with the guarantee of “double your money” when invited. This motivation interfaces directly with the internal culture of the co-creation of value. It is not an understatement to restate: this engagement is very important indeed. Even for those who are approaching the entity without interest in money, they may find the boundary offensive, and such an attitude could prejudice their awareness and contribution, blinding them to the opportunity to manifest social value.
Depending on the context, the filter contains the following elements. Ideally, there will be a regular cycle of up to ten people. These are conducted by “experts”, people who have self-selected to lead the processes, invited to do so by other members of the entity. The role of the person conducting the filter is very important, because they have the ability to spot “talent” and provide personal recommendations to other members directly. I need to know if particular people turn up, those with a fine sensitivity of mind, and are willing to play, capable of improvising given challenging circumstances.
The filtering process is self-selecting. There is no judgement made by anyone, and it is not compulsory. It is about self-determination. But this is less to do with willfulness and individual efforts which give rise to ego and competition, and more to do with open-mindedness and collective effort which give rise to community and collaboration.
Although the diagram shows an arrow entering the entity, if the filtering works, the entity will grow into the social world of the individual. It is less about people joining, learning what the rules are etc within the “group”. If conducted well, people will feel listened to and valuable, and thus the entity will have grown into the social space of the individual. The community will have grown. And even the notion of “invitation” may be reversed, and it is the new person who is inviting everyone within the entity into their lives, to help them out with work issues and their local community.
(from original eco^2 document)