Tagged: invitational protocol

second critical week of co-design of ha-ha’s

We had our second meeting on Monday, framing what needs to be done this week, namely working out the ‘Invitational-Protocol’, how we invite people to the ha-ha’s and what the tech required to enable a smooth player experience.

I’ve timestamped the first hour so far. There are a few framing bits to start with, framing piece, and then two conversational bits of about 10-15 mins between Doug, Mani and me which are very interesting.
I get the impression when reviewing this, the complexity of the space we are creating within. Amazing to hear Doug’s and Mani’s perspectives. Very revealing, of themselves and their trajectories, but more importantly the space. Doug has a remarkable understanding of the current corporate ecology, Mani is focussing on designing the player experience, and I am attempting to introduce ecosquared financial protocols. If I wasn’t locked into the objective of 1000 people by end of september, this is the kind of conversation we ‘should’ have had in phase 1. I believe our objective would have been different.

benefits of light-touch co-design of a specific instance

I still think we can pursue multiple strategies, which is the benefit of working as lightly as we are. By creating a prototype, by fulfilling our commitment:
    • we have something to show eg reddit or quora which is along Doug’s lines
    • we’ll be able to tighten up an experiential tube to fulfil Mani’s method
    • we have experienced a way of working which is light, and yet fulfils our objective

That is, we have something concrete to take forwards, as well as the experience of trying to integrate our thinking in a specific instance. A second iteration may emerge as a consequential result, either directly through the ha-ha’s if they turn out to be successful, or as a separate trajectory if not.

this week’s co-design focus

So, let’s apply ourselves to the co-design for this week: creating the ‘Invitational-Protocol’. The default is running much like a crowd-funding site. Can we include a loop that binds people through trust? Can we include a financial movement when we invite friends? If we manage it, this increases the chance that the ha-ha’s will work. By binding value, trust, and moneyflow at the dyadic relationship, in the ‘Invitational-Protocol’, we create an ecological economics equivalent to ‘marketing’ and ‘sales’. Check out the MTTP animation, since the IP is a version of MTTP.

Remember, though, it is not sales or marketing, since what we are inviting people to is ‘not-known’. It is a genuine invitation to co-create. Amazing potential — let’s see if we can apply ourselves this week and crack it!



Invitational-protocol (ip) is a variation of mttp, used specifically to outreach to new participants. When Anna meets Barry at a conference, they conduct ip by Anna inviting Barry to come to the next in-person gathering, and offering £10 to be matched by Barry. The conditions are very similar to mttp:

  1. bring both £10 to the meeting
  2. optionally invite others to the meeting

If Barry turns up to the weekly meeting, he is welcomed warmly. He brings with him £10 and has invited Chuck, who himself turns up with £20.

In this way, trust becomes transitive, and new participants are genuinely welcomed for turning up for the first time having been attracted to the person who engaged them, the value that was seen in them, or the financial protocol that beckons a completely new economic social contract.

Money can be traced through the trust relationships formed through ip before the meeting has even occurred. Mathematically, the money that is brought to the meeting is at the fringes of the network of trust that has cascaded through ip relationships. There is no money at the centre: the “regulars” have given away their money, and in this process it doubles as ip propagates through a population. (For those interested in the detail, mttp can create equity cycles where a chain of invitations create a closed loop as the initiating inviter is finally invited; this is linear, whereas ip takes this into a two-dimensional radial pattern.)

This is not a straight linear relationship, variations evolve. For example, Dave, Charlie and Barney “nominate” Anna, a particularly effervescent and active member who has time to talent scout over the week. They invite her at £10 each to the next meeting, so Anna starts the week with £40 which she can use to invite four people using ip. If she fails to invite anyone, she can return with £40. Perhaps she invites four people and none turn up, perhaps eight do with £80 in total.

Seen in this way, invitational-protocol is a kind of test for the strength of the social fabric. Not only a social bond between regular participants who attend weekly, but a test of the environment “out there” as new people are approached with eco^2 protocols of trust.