People-centric value-tracking. its your values, your data — keep hold of it.
Likes on youtube, hotel recommendations on Tripadviser, seller ratings on Amazon — these are your evaluations, so why are they owned by those sites?
So, my thinking is that we aggregate your evaluations in one place, so you can keep track of your values. I want to be able to see what I value, and if they are all in one spot, I can compare them, makes sure I have my priorities right.
Then it is only a small jump to do the same with money. Like a bank account, I want to see where my money is going. Again, I can make sure my priorities are right.